Bronzer is a popular beauty product that adds warmth, depth, and dimension to your skin tone. It is a makeup product that is used to create a sun-kissed look or enhance an existing tan. Bronzers come in powder, liquid, and cream forms, and they usually contain a blend of brown, orange, and gold pigments.

Bronzer is a versatile product that can be used to contour, highlight, or create an all-over glow. It can also create a more natural look by adding warmth to your skin tone or be used to define your facial features. It is important to find the right bronzer that suits your skin tone to avoid looking too orange or too dark.

In this article, we will cover the importance of finding the best bronzer that suits your skin tone. We will also provide tips on how to apply bronzer to create a natural look and avoid common mistakes.

full glam

Factors to Consider When Choosing a Drugstore Bronzer

When looking for a drugstore bronzer, there are several factors that you should consider to ensure that you find the right one for your skin type and preferences. Here are some of the key factors to keep in mind:

Skin Tone and Undertone

When selecting a bronzer, it is important to consider your skin tone and undertone. Skin tone refers to the lightness or darkness of your complexion, while undertone refers to the subtle hue that is beneath your skin's surface. Undertones can be warm, cool, or neutral, and this can impact how a bronzer will appear on your skin.

If you have fair or light skin, it is best to choose a bronzer (find the best bronzer for fair skin here!) with a cool undertone to avoid looking too orange. For medium or olive-tone skin, a warm bronzer will add a natural-looking warmth to your complexion. If you have deep or dark skin, look for a bronzer with a reddish undertone to avoid looking ashy.

Type of Bronzer

There are two types of bronzers: matte and shimmer. Matte bronzers have a flat finish and are ideal for contouring and creating a natural-looking tan. Shimmer bronzers have a reflective finish and are perfect for creating a more luminous and glamorous look. Determine which type of bronzer works best for your skin's needs.


Bronzers come in different formulations, including powder, liquid, and cream. Powder bronzers are easy to apply and blend and provide a matte finish. Liquid and cream bronzers provide a more natural-looking finish, but they require more blending to achieve a seamless look.

bronzer as eyeshadow


The finish of a bronzer refers to the final effect it creates on your skin. Matte finishes provide a natural look while shiny finishes give a glamorous look. Determine which finish may work best for you based on the event or look you want.

Brand Reputation

When shopping for a drugstore bronzer, it is important to choose a brand that is known for quality and performance. Look for a brand that has a good reputation in the market with favorable reviews from other users.

Consider these factors when shopping for a drugstore bronzer. Remember that the right bronzer can enhance your natural beauty by adding warmth and dimension to your skin.

How to Apply Bronzer Like a Pro

Applying bronzer can be a daunting task for many women. But with the right tools and techniques, you can achieve a flawless sun-kissed look that will make you feel fabulous. Here are some tips on how to apply bronzer like a pro.

Prepping the Skin

Before applying bronzer, it is important to prep your skin properly. This includes cleansing, toning, and moisturizing your skin to create a smooth canvas. If you plan to apply foundation, do it before applying bronzer. Ensure that the foundation is well blended to avoid lines.

Choosing the Right Brush

The brush you use for applying bronzer can make a big difference in achieving the perfect look. Choose a large, fluffy bronzing brush. Make sure that the brush is clean and soft or it can ruin the application.

bronzer compact

Application Techniques

Once you have prepped your skin and have the right brush, it is time to apply the bronzer. Here are a few techniques that can make the application process easier.

Technique One: Contouring

Contouring is where you use bronzer to define the features of your face. This is achieved by dusting bronzer below your cheekbones, along the jawline, and around the edge of your forehead. Blend it well ensuring no lines or harsh marks.

Technique Two: All-Over Glow

If you want an all-over natural glow, start at the center of your forehead and apply in circular motions, around your cheeks, nose, and chin. Start by applying a light layer of bronzer and build it up slowly. Ensure that you use a light hand while applying bronzer. A heavy hand will create a harsh or overdone appearance.

using bronzer

Technique Three: Mixing

Sometimes the shade of your bronzer may be too dark or not quite what you want. If this is the case, mix a small amount of the bronzer with your foundation to make it a bit lighter. This will create a naturally sun-kissed glow.

With these tips, you can apply bronzer like a pro. Remember, practice makes perfect. So, try experimenting with different techniques, tools, and products to find the best application method for you.

Tips and Tricks on Applying a Bronzer

Applying bronzer can be a tricky and daunting task, but with these tips and tricks, you'll be able to achieve a beautiful, natural-looking sun-kissed glow.

Tip 1: Choose the Right Shade of Bronzer

Choosing the right shade of bronzer is essential. Avoid choosing shades that are too dark or too light for your skin tone. Instead, pick a shade that is one or two shades darker than your natural skin tone for a natural look.

Tip 2: Consider the Formula and Finish

Bronzers come in different formulas and finishes, including powder, liquid, cream, and matte or shimmer finish. Try to choose a formula and finish that suits your skin type, as well as the occasion. A matte finish works for a natural daytime look while shimmer is great for nighttime glam.

Tip 3: Use the Right Brush

Using the right brush will ensure that the bronzer is evenly applied and looks natural. A large, fluffy brush is ideal for applying bronzer. You can also use a smaller brush for blending and contouring.

Tip 4: Apply Bronzer in Proper Lighting

Applying bronzer in proper lighting will ensure that you achieve a natural look. Natural light is the best lighting when applying bronzer.

Blowing makeup brush

Tip 5: Apply Bronzer on the Correct Areas

Determine your face shape and apply bronzer accordingly to achieve a sculpted and defined look. Start with the cheekbones, blend upwards, and then apply along the jawline, temples, and bridge of the nose.

Tip 6: Blend Well

Blending is the key to achieving a natural look. Use a clean brush to blend the bronzer for a seamless finish. If you apply too much, you can tone it down by blending it with a damp beauty sponge.

Tip 7: Layer Gradually

It is always better to layer bronzer gradually instead of overdoing it in one go. Apply a small amount and build up until the desired look is achieved.

By following these simple tips and tricks, you'll be able to achieve a flawless sun-kissed look that will make you feel and look fabulous.

Our List of the Top Products in This Category

  1. COVERGIRL Cheekers Blendable Powder Bronzer Golden Tan
  2. Maybelline Bronzer
  3. Physicians Formula Murumuru Butter Bronzer
  4. e.l.f. Putty Bronzer, Creamy & Highly Pigmented Formula
  5. Undone Beauty Water Bronzer Stick
  6. Wet n Wild MegaGlo Makeup Stick Conceal and Contour
using bronzer


Finding the right drugstore bronzer can be a challenge, but with the right knowledge and techniques, it can be an enjoyable and exciting process. Choosing a bronzer that suits your skin tone, undertone, formula, and finish can make all the difference in achieving a natural yet glamorous sun-kissed look. Here is a recap of the factors to consider when choosing a drugstore bronzer, as well as a summary of the top products reviewed.

Recap of the Factors to Consider When Choosing a Drugstore Bronzer

  1. Skin tone and undertone
  2. Type of bronzer
  3. Formulation
  4. Finish
  5. Brand reputation

To find the best drugstore bronzer for your skin tone and needs, consider factors like skin tone, undertone, type, formulation, finish, and brand reputation. Look for products that are well-reviewed and cater to your specific preferences. When applying bronzer like a pro, remember to cleanse, tone, and moisturize your skin, use a large, fluffy bronzing brush, and follow the appropriate application techniques. With these tips and tricks, you can find and apply the perfect drugstore bronzer that will give you the beautiful, natural-looking glow you desire.

We hope this comprehensive guide has been helpful in choosing the right drugstore bronzer for your needs. Remember, confidence is key, so find a bronzer that works for you, apply it with care, and own your beautiful, sun-kissed look!

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FAQs About Bronzer

What does a bronzer do?

Bronzer gives you a summer-ready glow all year round. Warm colors like browns and pinks mimic the tanning process, while micronized pigments give a natural look. Follow our tips to achieve the perfect contoured look!

What is the difference between contour and bronzer?

Contouring defines facial features with darker colors while bronzing adds warmth to your complexion with peach, pink, or gold tones. Use an affordable drugstore contour lightly, and apply bronzer to the forehead, nose, and chin for a sun-kissed look. Layer up for more intensity, but avoid looking orange.

Do You Put Bronzer or Blush First

Apply bronzer before blushing for a natural-looking warmth. Use a brush to apply bronzer to the forehead, cheeks, and jawline. Sweep blush onto the apples of the cheeks, then blend. Add highlighter for extra pop. No right answer on which product to use first, whatever works best for you!

makeup brushes

Can Eyeshadow Be Used as Bronzer

Eye shadow can be a great and affordable alternative to bronzer for achieving a warm, sun-kissed look. Use a matte or shimmery shades of brown and copper for a subtle glow, applying lightly under cheekbones or around the forehead. Eyeshadow offers more control over the amount of color applied, and cream forms can be used for contouring. Achieve those summer vibes all year round with this hack!

Does Bronzer Should Be Applied Before or After Concealer

Apply bronzer before concealer for an even base and easier blending. Use a large brush for powder bronzer, and avoid applying cream formulas before other products. Tap on concealer in targeted areas with fingers or brush/sponge, and add another layer if needed. Lightly apply matte powder to finish off for better-staying power.

wearing a bronzer

Where Do I Apply Bronzer

Apply bronzer lightly to areas where the sun naturally hits. Avoid layering too much product to prevent an unnatural appearance. Use a brush or makeup sponge to blend and focus on buffing out the product from underneath the cheekbones. Opt for lighter pearl pigments for easier blending. Experiment with different shades/formulas to find the right one for you. With proper application, anyone can rock a beautiful sun-kissed look!

Can Bronzer Be Used As Blush

Bronzer can be used as a blush, especially for deeper skin tones. Use a light hand with a stippling brush to avoid looking muddy or overly orange. Start by tapping on the perimeter of your cheeks, adding more as needed. Bronzer gives an effortless sun-kissed flush with added shimmer and contouring effects for a dimensional glow.

Eye Makeup Using Bronzer