Hello, gorgeous! Let’s take a moment to appreciate the beauty that each wrinkle, laugh line, and gray hair brings with it. Now, as we celebrate our timeless elegance, we must also acknowledge the changes it ushers in—especially when it comes to our makeup choices. Lipstick, in particular, isn't just a mere cosmetic tool; it’s a powerful statement of our identity, mood, and self-expression. Think back to that first swipe of rouge in your younger years—exhilarating, wasn’t it? It's crucial to understand that this magic shouldn't and doesn't fade as we grow older. Instead, it simply evolves, just like us. Makeup remains a delightful, empowering way to echo our inner vibrancy, regardless of our age.

red orange shade lipstick

Why Lipstick Choices Change with Age

We've all heard the saying, "change is the only constant," and this couldn't be truer than with our physical features. As we embrace each new chapter in our lives, our skin tone may shift, sometimes becoming paler or sometimes deepening. These subtle shifts in complexion can, in turn, make certain shades of lipstick more or less flattering than they once were.

Next, let's talk about lip texture. With time, our lips can become drier and may lose some of their plumpness. Those juicy, matte lipsticks that once seemed perfect might now accentuate dry patches or settle into fine lines. And then there's the lip shape; with age, lips can thin out or their natural contours might become less pronounced. The bold, dark shades that once provided a dramatic pop might now feel overpowering.

This evolution isn't a signal to shy away from lipsticks. On the contrary! It's a call to adapt and find new favorites that celebrate our current selves. It's about understanding that, while the canvas has changed, it's still worthy of beautiful art. The nuances that come with aging simply mean that the way lipsticks look and feel on us will transform. So, it's our delightful task to find those new hues and formulas that make our mature lips feel as radiant as ever. After all, with age comes wisdom, and who better to pick the perfect shade than someone with a wealth of experience?

Features to Consider When Choosing Lipstick for Mature Lips

As we sip on the wine of wisdom, our mature lips deserve nothing but the best. But what makes a lipstick truly stand out for those of us who've been around the block a time or two (or three or four)? Let's delve into the features that should be on every seasoned beauty maven's checklist:

Moisture and Hydration

Dry lips and desert sands have one thing in common: neither should be a part of your daily life. As we age, our lips can naturally lean towards the drier side, making hydration a top priority.

Why is hydration crucial? First, well-moisturized lips provide a smoother canvas for any lipstick, ensuring an even and luscious application. Second, hydrated lips simply feel better. They're more comfortable, plump, and soft—a trifecta of lip goodness.

Now, while any lipstick might promise a hydrating experience, certain formulas are specifically designed to lock in moisture. Creamy lipsticks or those boasting ingredients like hyaluronic acid, vitamin E, or natural oils can be particularly beneficial. The next time you're on a lipstick hunt, give the matte formulas a skip or opt for those that promise a matte look without the drying effect.

two mature women laughing


Gone are the days when we had the patience (or the time) to touch up our lipstick every hour. Mature lives are often full—full of experiences, stories, and, let's be honest, many cups of coffee. We need our lipstick to keep up!

Long-wearing formulas ensure that your vibrant lip color stays put through sips, smiles, and everything in between. But here's the catch: many long-lasting lipsticks can be drying. So, the real challenge lies in finding a product that combines staying power with hydration. Keep an eye out for those that promise a long wear time but also have moisturizing ingredients in the mix.


Choosing the right shade is a bit like finding the perfect pair of shoes—it should complement you and make you feel fabulous. As our skin tone evolves, so should our choice of lipstick shades.

To find a shade that harmonizes with mature skin, lean towards hues that don't clash with your natural undertones. Warm undertones might sparkle in corals or warm pinks, while cooler undertones could rock berry shades or cool-toned reds. And for those with neutral undertones, the world is your oyster!

Before committing to a new shade, test for pigmentation. Swipe it on your hand, or better yet, on your lips, to see how the color translates on your skin. Remember, a shade might look different in the tube than it does on you.

close up of a hand holding a dark pink lipstick


What’s in your lipstick is just as crucial as the color it imparts. With age, our skin can become more sensitive, making it even more essential to be discerning about ingredients.

For a nourishing experience, look for lipsticks infused with natural ingredients like jojoba oil, shea butter, or almond oil. These ingredients not only moisturize but also provide a barrier against environmental stressors.

On the flip side, be wary of lipsticks laden with parabens, sulfates, and synthetic fragrances. These can irritate sensitive lips or further dry them out. When in doubt, a quick glance at the ingredients list can guide you towards making an informed choice.

Armed with this knowledge, you're now set to find that perfect lipstick that will make your mature lips sing (or at least look like they could belt out a tune). Whether it's for a quiet day at home or a night out on the town, let your lips tell your vibrant story.

Application Tips for Mature Lips

Ladies, let’s talk about the art of application. Just as a painter preps their canvas for a masterpiece, your lips deserve some pre-painting TLC too. For our wise lips that have whispered secrets, comforted loved ones, and maybe sipped a few too many cups of tea, special care is the key. Here's how to get that impeccable lip look:

Preparing the Lips

Before we even think about color, let's focus on the base. Think of your lips as a canvas. A smooth, well-prepped canvas ensures that the artwork—your lipstick—shines through brilliantly.

Exfoliation: Over time, lips can accumulate dead skin cells. These can make your lipstick look patchy or uneven. Gently exfoliating your lips once a week can make a world of difference. You can either purchase a lip scrub or make one at home with some sugar and honey. Remember, the key word is gentle. No need for rigorous scrubbing!

Moisturizing: After exfoliation, or even on days you skip it, always hydrate. A good lip balm, especially one with natural oils or butter, can be your best friend. Let it sit for a few minutes before applying lipstick, ensuring your lips are soft and supple.

close up portrait of a mature woman smiling

Applying with Precision

Mature lips come with their own set of challenges. But with a few tricks up our sleeve, we can achieve a flawless application.

Lip Liner: This underrated tool is your ally against feathering. Outline your lips with a liner that matches your lipstick or is a shade nude to your lips. It acts as a barrier, preventing lipstick from bleeding out.

Use a Brush: For precision, especially with bold shades, using a lip brush can be a game-changer. It allows you to fill in every nook and cranny without going overboard.

Set with Powder: If you're worried about lipstick settling into fine lines, try this trick: After application, place a thin tissue over your lips and lightly dust translucent powder over it. It sets the lipstick without diminishing its shine.

Picking the Perfect Shade

Choosing a shade is a delightful blend of science and personal preference. Here's how to narrow down your options:

Understanding Undertones: If the veins on your wrist appear blueish, you likely have cool undertones. If they seem greenish, you have warm undertones. Blue-based reds or purples are fantastic for cool undertones. For those with warm undertones, oranges, corals, or warm pinks can be flattering. Neutral undertoned beauties can typically sway either way.

Bold or Neutral: When should you flaunt a bold lip, and when should you keep it neutral? It's truly up to you and your mood. However, a general rule of thumb is: if you're going heavy on the eyes, tone down the lips and vice versa. That said, if you want to rock a smoky eye with a fiery red lip, who's stopping you? Wear what makes you feel fabulous!

Embrace the journey of aging with open arms and a killer lip shade. Because age is just a number, but style, darling, is eternal.

Our List of the Top Products in this Category

1. L'Oréal Paris Age Perfect Luminous Hydrating Lipstick

2. Burts Bees 100% Natural Moisturizing Lipstick

3. LAURA GELLER NEW YORK Italian Marble Sheer Hydrating Lightweight Lipstick

three lipsticks for older women

Common Lipstick Myths Debunked

Ah, the world of makeup myths. Just like old wives' tales, these legends have a way of persisting, despite evidence to the contrary. And especially when it comes to lipstick for older women, these myths can be, frankly, quite ageist. Let’s set the record straight on a few of these:

  1. Mature Women Should Stick to Neutral Shades: Pish-posh! Age doesn’t limit your color palette. Whether you’re 25 or 85, if you feel fabulous in a bold red or a playful purple, then go for it! The best shade for you is the one in which you feel most confident.
  2. Matte Lipsticks Are a No-Go: While it's true that some matte formulas can be drying, many modern mattes are formulated with moisturizers. The key is to find a hydrating matte lipstick. Plus, the payoff in color and longevity can be incredible.
  3. Lipstick Makes Thin Lips Look Even Thinner: The truth is, it’s all about application and shade choice. Lighter shades tend to make lips pop and appear fuller. Also, a good lip liner can redefine your lip's edges, giving an illusion of fuller lips.
  4. Older Women Can’t Pull Off Shimmery or Glossy Lipsticks: Again, nonsense. Shimmer and gloss can add dimension to the lips, making them appear plumper. If it makes you happy, shimmer on!
three older women smiling


Ladies, let’s be real: beauty isn’t defined by age. It's defined by the confidence with which you wear your age. As the years add layers to our stories, they also bring a refined sense of self—a clarity about who we are and how we want to express ourselves.

Choosing the right lipstick isn’t just about picking a shade; it's a celebration of self-expression, a nod to the ever-evolving beauty that is you. Whether you're a fan of muted mauves, bold burgundies, or anything in between, what truly matters is how it makes you feel. Do you feel empowered? Beautiful? Maybe a little sassy? Then that's the right shade for you!

To all the wise and wonderful women out there, remember: age is an exquisite privilege. Every laugh line, every silver strand of hair, is a testament to a life lived with passion and purpose. Your lipstick? That's just the cherry on top of your already fabulous self.

Here's to embracing our beauty at every age, one lipstick swipe at a time. Cheers!